Virtual Store in a Korean subway

In Uncategorized on July 31, 2011 at 4:56 am

Virtual Store in a Korean subway

Korean workaholism, a recognized national disease affects more and more – people just do not have time to buy. Arranging windows on the right path of ordinary working man of the house next to the office, supermarket chain Tesco has found a graceful way out.
Now, in order to buy provisions, requires only the presence of a smartphone and a bare minimum of time. The order is formed by photographing the QR-code, and the payment is debited from the account of a mobile phone. Selected products brings the evening a courier at your convenience for the buyer.

The idea of ​​virtual underground shops developed a Korean advertising agency Cheil Worldwide and for this they have already received the Media Grand Prix at the festival “Cannes Lions 2011”.


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