Who controls the media agenda?

In Uncategorized on October 8, 2010 at 6:08 am

Who controls the media agenda?
Danny McGrory – It is unhealthy that there are only 3 or 4 main proprietors who own the majority of the nation’s newspapers. We’re more introverted, more down-market and it leads to more simplistic reporting.

The Daily Mail is widely considered to be the ‘Holy Grail’ in newspaper terms – its entertaining, has a feminine appeal, tells the home story and from a human interest angle.

John Pilger – The “Murdochising” of papers is very important. It has destroyed the alternatives. It is the same pigswill with no variation and people have stopped reading them. It is an eclectic range which people now expect. But people actually want diversity. You can take the most difficult subject and if you present it right and don’t patronise, you get a terrific response. However, when you control the market, as Murdoch does, you can eliminate competition through price wars and therefore undercut anyone who provides an alternative.

Jon Snow – The white, male, middle classes! But our real concern should be protecting the space for the high quality productions rather than worrying about control issues. It is a bit of a cop out to blame the media moguls for media content. The public services programmes produced by BBC and Channel Four are actually good quality news programmes and the license payers pay for these.


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